Repurposing Obsolete Space:
Atlanta’s Successes, Challenges, and the Year Ahead

 

Thursday, March 12, 2026
The Foundry at Puritan Mill
916 Joseph E. Lowery Blvd. NW, Atlanta, GA 30318

 

The Joint Conference on Real Estate, hosted by Georgia Tech’s School of Building Construction, Scheller College of Business, and Urban Land Institute (ULI) Atlanta, gathers real estate professionals, students, and educators to discuss the design of innovative development, technologies shaping the real estate industry, and capital markets across a range of property types and asset classes.

Hear the latest about adaptive reuse involving office, residential, retail, industrial, and mixed-use property types at this year's Conference. We'll present local best-in-class projects, and ways capital markets are funding repurposing initiatives in an evolving economy.


Conference Program

1:00 - 1:45 p.m.

Registration

1:45 - 2:15 p.m.

Opening Remarks


ULI Atlanta and Georgia Tech leaders will set the stage for a deep dive into the ways our region is repurposing obsolete space. Highlights include the intersection of innovation, policy, and market dynamics driving Atlanta’s next chapter of urban and suburban transformation.

2:15 - 3:05 p.m.

Panel 1: Repurposing Obsolete Space Across Property Types


Atlanta is redefining how obsolete spaces are repositioned to meet modern needs. This discussion will explore redevelopment strategies, capital structures, and design innovations that are turning vacant or underutilized properties into vibrant, multi-use destinations.

3:05 - 3:45 p.m.

Fireside Chat: The Economy, Capital Markets, and the Financing of Adaptive Reuse Developments


How are economic headwinds, capital costs, and investor sentiment shaping redevelopment today? This candid conversation will unpack the forces influencing financing, timing, and feasibility—and what developers and communities can expect in the year ahead.

3:45 - 4:00 p.m.

Networking Break

4:00 - 4:50 p.m.

Panel 2: Case Studies: How Successful Repurposing Projects Overcame Obstacles


This session examines how Atlanta’s leading projects are aligning public and private priorities—addressing challenges from zoning to capital access—to deliver inclusive, resilient redevelopment. 

4:50 - 5:00 p.m.

Closing Remarks


Brief reflections from conference leadership, highlighting key takeaways and continued opportunities for collaboration between academia and industry.

5:00 - 7:00 p.m.

Networking Reception


Panel 1: Repurposing Obsolete Space Across Property Types 

Architectural rendering of Lula Hills
From EDENS
Rendering of Lulah Hills.

Moderator: Audra Cunningham, ACRE Consultants  

Panelists:  
Herbert Ames, EDENS 
Malloy Peterson, Selig Enterprises 
Chris Eachus, CP Group

From malls to office towers, Atlanta is redefining how obsolete spaces are repositioned to meet modern needs. This discussion will explore redevelopment strategies, capital structures, and design innovations that are turning vacant or underutilized properties into vibrant, multi-use destinations that reflect shifting market realities. Hear Herbert Ames discuss Lulah Hills, EDENS’ mixed-use redevelopment of the North DeKalb Mall site, and learn from Malloy Peterson about the successful strategies Selig Enterprises used at The Works on Atlanta’s Upper Westside. Chris Eachus of CP Group will discuss progress on the redevelopment of Downtown's The Center.

Fireside Chat: Economy, Capital Markets, and Adaptive Reuse

ai generated real estate graph

Participants:  
Egbert Perry, The Integral Group 
Crystal Edmonson, Atlanta Business Chronicle

How are economic headwinds, capital costs, and investor sentiment shaping redevelopment today? This candid conversation with Integral Group’s Egbert Perry, facilitated by Crystal Edmonson of the Atlanta Business Chronicle, will explore the year ahead for the economy and unpack the forces influencing financing, timing, and feasibility of adaptive reuse projects. 

Panel 2: How Repurposing Projects Overcame Obstacles

Architectural rendering of Medley.
From Toro Development
Rendering of Medley.

Moderator: Lindsey Wooddy, Southtree Commercial Development
  
Panelists:  
Ben Reeves, Centennial Yards 
John Kelley, Toro Development 
Ann Hanlon, Perimeter CID

The success of large-scale urban projects increasingly depends on adaptive approaches that blend policy, finance, and design. Projects in smaller communities also benefit from creatively repurposing existing assets. This session examines how Atlanta’s leading projects are aligning public and private priorities—addressing challenges from zoning to capital access—to deliver inclusive, resilient redevelopment. Hear Ben Reeves discuss the challenges and successful planning of Downtown’s Centennial Yards, and John Kelley discuss the repurposing of an obsolete office park into Medley, a vibrant mixed-use development in Johns Creek. Ann Hanlon of Perimeter CID will share a public/private perspective on the value of adaptive reuse projects.

Networking Reception

Cap off the day with a networking reception that brings together Georgia Tech faculty and students, ULI members, and other top regional real estate professionals. Connect with peers, exchange ideas, and build relationships that advance the future of redevelopment across metro Atlanta and the Southeast. This is an opportunity to advance your career and expand your knowledge of Atlanta’s real estate development and investment sector by connecting with the professionals who are designing, financing, and building the region’s next generation of premier developments.

Enjoy food and drink while networking with a unique group of industry experts who possess a blend of skills across a wide range of related practice areas, including development, investment, design, construction, brokerage, and more. Organizations can also use this opportunity to connect with top Georgia Tech students from the School of Building Construction and the Scheller College of Business who will become the next generation of development professionals!  


Gold Level Sponsors

Centennial Yards logo
off site link (opens in a new window)
CP Group logo
off site link (opens in a new window)

Navy Level Sponsors

Peachtree Group logo
Trammell Crow Company logo

White Level Sponsors

VHB logo
Stein Investment Group logo
DaVinci Development Collaborative, Inc. logo
Brock Built logo
Winter Construction logo

South Newport Castles

The listing of corporate logos on this site does not constitute an endorsement by Georgia Tech.


The listing of corporate logos on this site does not constitute an endorsement by Georgia Tech.


2025 Conference Recap

On March 27, 2025, Georgia Tech’s School of Building Construction and ULI Atlanta welcomed nearly 200 professionals and students for a day of engaging discussion at the Joint Conference on Real Estate.

Jennifer Zeller

Keynote Address

Panelists sit on stage, in discussion.

The Intersection of Real Estate and Data Center Development

Panelists on stage, speaking with microphones.

Shifting Trends in Asset Classes and Workforce Dynamics

Panelists sit on stage in discussion.

Atlanta’s Real Estate Talent Pipeline: What Industry Wants

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